Local SEO Services to Promote Your Local Business
Local SEO services include building inbound links to a business website. In keeping with Google's latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my business. I realized that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The Local SEO team built backlinks slowly and systematically, as any unnatural speed could make Google look at my links as spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, and other strategies were adopted to improve results.
service provider also used effective social media optimization strategies to drive my target audience to my website. They built my business profile on popular social networking sites such as Facebook, Twitter, Google+ and more and created posts in them which helped draw local customers to my website. They spread the posts via 'Share' or 'Like' buttons. As search engines, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and more) these profiles are also helping to drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Pay per Click advertising (paying money to search engines to display your website on top search results) is regarded as a powerful way to promote business online due to easy implementation, high Return on Investment (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used in my geo-targeted PPC.
