The Technical Seo
Website optimization is important for site health and traffic. Google and other search engines award actively and properly optimized websites. Search Engine Optimization should be high on the internet marketer's radar. Small marketers are heavily involved with what is called Off-Page Search Engine Optimization. Off-page optimization is an appropriate combination of the social bookmarking, link building and social media engagement - activities akin to marketing. But there is another kind of SEO that is equally important, Technical SEO or On-Page Optimization. Writers and other SEO experts tend to perform off-page optimization tasks and so we refer to this type of optimization as Marketing SEO here to distinguish it the other type of site optimization, technical SEO or On-Page Optimization. The lesser known of the two, Technical SEO doesn't exist in the same social circles of Marketing SEO but may be the more important when it comes to affecting a website's search engine rank.
On-page optimization activities are done to a website's backend pages to comply with the most current best practices as scribed primarily by Google. Algorithms enable search engines to quickly read and classify a web page's content. Technical SEO are tasks performed by programming folks or a webmaster. They ensure a website is up to date with the latest best practices which can affect site rank. Much attention is paid to technical optimization during a new website build. But Google is famous for changing its algorithm calculus (Penguin, Panda and the like) in its quest to provide the highest quality results relevance from a search query. Google updates consequently may change a best practice or mandate that a new file type like sitemap or robots txt be added to a website's directory. Thankfully, backend Utility updates need only be performed periodically primarily on older websites. But like a car that although runs requires a maintenance tune-up so too older website must get Technical tune ups to ensure compliance with the latest guidelines.
On-page Technical SEO is a utility function performed strictly for the benefit of search-engines but which also work to enhance the user experience somewhat as well. Keywords may be developed as a part of Technical SEO service and the density of keywords on a page analyzed. Or, marketing folks may generate keywords and phrases as well as write the Meta text.But it is a technician's job to physically add the Meta text to the site's backend pages as well as perform other backend tasks such as optimizing page titles, H1 tags and adding image alt text. In addition, Technical SEO considers page size and load times, 301 redirection and 404 Error pages and make repairs search engine unfriendly and user annoyances like broken links.
